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About Us

At i4C Innovations, we love dogs. And we know that no one else knows your dog the way you do. Every day, we’re inspired by our own pets and the desire to have a more rewarding and enduring relationship with them. We created Voyce because we believe in a world where pet parents don’t have to guess anymore—where thanks to our comprehensive approach to pet wellness, people understand their dogs on a deeper level, allowing them to create richer relationships.

The Team

  • Michael Stanfield
    Chairman and CEO +

    Michael is Chairman and CEO of our parent company, Intersections Inc. (NASDAQ: INTX).  He initiated R&D in 2011 that led to the creation of VOYCE.  Michael is an avid dog lover with more than 30 years of executive leadership, corporate strategy and capital investing experience and provides strategic guidance to i4C.  He resides in Virginia with his wife, extended family of horses and Labrador retrievers: Hektor and Argos; and has three successful grown daughters and two grandchildren.


  • Jeff Noce
    President +

    Jeff brings a unique trifecta of experiences to i4C.  During Jeff’s career spanning 20+ years, amongst other roles, he owned a nationally recognized dog training school – training presidential cabinet and celebrity dogs alike; led a team launching an innovative remote healthcare monitoring service; and helped build, sell and acquire a number of multinational technology companies.  Drawing upon these experiences, Jeff was brought on to build a successful business from an R&D spawned idea.  Jeff has owned both Labrador Retrievers and Mastiffs, and today his family includes Scout, an English Mastiff who joins Jeff at work daily. 

  • Albert Di Rienzo
    Albert Di Rienzo
    EVP, Research & Development and Chief Innovation Officer +

    Albert is an accomplished leader in the technology industry, with more than 30 years of executive management experience in academia, government and industry. He has held senior executive positions with Blue Highway, Welch Allyn, Phillips Medical Systems, Siemens Medical Systems, Honeywell/Sperry Aerospace, and General Dynamics. Throughout his career, Al has built strategic partnerships and relationships within the biomedical field and plans to continue to position Voyce as the leader in animal health technology. Al serves on a number of research boards and has served on the National Biodefense Science Board. He leads an active outdoor lifestyle with his wife and two children. 

  • Bruk Herbst
    EVP, Sales & Marketing +

    Bruk brings with him experience and passion for leading sales organizations and teams to achieve accelerated revenue growth, lasting customer relationships, and industry leading results. As Executive Vice President of Sales & Marketing at i4C, he will bring with him his experience as the head of sales for a global leading veterinary medical diagnostic company IDEXX Laboratories, as well as sales leadership responsibilities in patient monitoring, pharmacy and diagnostics with Omnicare Specialty Care Group and Life Systems, Inc. When Bruk isn't focused on work, he spends his time with his wonderful children, family, and loved ones.

  • Jason Crum
    SVP, Technology and Engineering +

    Jason is a seasoned technology executive with more than 20 years of diverse experience in IT and Engineering. His background extends from working at Fortune-500 Corporations such as AOL/Time Warner and Acumen Solutions to launching brand-new technology start-ups. Jason leads an active life – he is passionate about wearable health technologies and the insights they provide. He’s excited to bring similar insights to dogs in order to help develop deeper relationships between pets and pet parents. 

  • Ben Maphis
    Director of Program & Vendor Management +

    Ben has spent his career driving complex product and quality management initiatives, focusing on scalable Web and SaaS solutions for companies such as Exostar, The Corporate Executive Board, and USA Today.  Ben was drawn to i4C because of the opportunity to be part of a talented organization that's delivering unique products to the marketplace, and firmly believes in the value that Voyce will bring to dogs and their owners. 

  • Emily Hartman
    Director of Product Management +

    Emily oversees product management and various operations functions.  Prior to i4C Innovations, Emily launched and managed new products and services for leading financial institutions such as Chase, Discover, CitiBank, and others.  She gained expertise working with large data systems and building unique products for the consumer market.  Emily dedicates the few non-working hours of her life to rescuing German Shepherds, and she has placed over 25 Shepherds into caring homes.

  • Kristy Kennedy
    VP, National Accounts +

    As the VP, National Accounts for i4c Innovations, Kristy brings 25 years experience as a proven leader and coach. Throughout her career, she has successfully managed sales and customer support functions across various industries including technology, healthcare and management consulting.  She is also a certified executive coach.  Kristy is passionate about building relationships and developing teams and looks forward to bringing a new standard of care to veterinary medicine.

  • Amanda Landis-Hanna, DVM
    Director of Veterinary Medicine +

    Amanda is i4C’s resident veterinarian, and a resource for dog knowledge and clinical trial information. She provides expert insight into determining needs for data and educational content. She has insight into the veterinary industry, as well as the pet parent-dog-veterinary bond. Previously a Small Animal and Exotic vet, and a VCA Medical Director, Amanda still practices and volunteers, continuing her 13 years in practice.  Amanda loves seeing pets, and the people who love them!

  • Paul Tupin
    Director of Product Development +

    Paul is an electrical engineer with over 30 years of experience working with hardware, software, and system level projects at Texas Instruments, Lockheed Martin, Amnis Systems. For the last ten years, he has been developing non-invasive medical technology. His expertise is in embedded sensors, medical devices, radar, and video compression systems. He holds three patents and has a number of filings in process. His two dogs told him if he didn’t join the i4C team, they’d never talk to him again.

  • Mark Stephenson, DVM
    Partner, LifeLearn +

    Mark is the Chief Corporate Development Officer and Chief Veterinarian at i4C Innovations’ partner, LifeLearn.  Wanting to be a vet since he can remember, Mark realized his dream and graduated from the Ontario Veterinary College, University of Guelph. After practicing veterinary medicine for over 8 years and owning and directing his own hospital, Mark joined the LifeLearn team in 1994.  Mark has served in many roles, including over 12 years as President & CEO just before taking on the new challenge of Chief Corporate Development Officer. Mark lives in Oakville, Ontario with his wife, two children, and beloved golden retriever, Macey. 

Meet the Experts

About Our Company

We are a diverse team of passionate individuals committed to building a suite of unique products and services for the companion animal market. i4C Innovations is a subsidiary of Intersections Inc. and is headquartered in Chantilly, VA.


i4C Innovations Inc.
3800 Concorde Pkwy, Suite 400
Chantilly, Virginia 20151

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